Outdoor lifestyle brand Rodd & Gunn is expanding its physical footprint in the UK.
- The company recently opened three new standalone stores outside London, marking a strategic growth phase.
- Locations include Edinburgh, Bath, and Winchester, each offering unique retail spaces.
- Rodd & Gunn aims to leverage strong consumer affinity and robust online presence for further expansion.
- The brand plans to continue its growth trajectory, eyeing as many as 40 new sites in the next five years.
Rodd & Gunn, the renowned outdoor lifestyle brand, has taken a significant step in its expansion strategy by opening three new standalone stores outside of London. This move is part of a broader plan to broaden its physical presence in key regional markets across the UK, showcasing the brand’s commitment to increasing its accessibility for consumers.
The new store locations include prime spots in Edinburgh, Bath, and Winchester, marking Rodd & Gunn’s first ever store in Scotland with the Edinburgh location. The Edinburgh store, situated at 67 George Street, encompasses 1,504 square feet and caters to a diverse customer base with its premium offerings.
In Bath, the newly opened store spans 3,735 square feet on New Bond Street, providing a spacious and inviting atmosphere for shoppers. Similarly, the Winchester store, located at The Square, offers 3,344 square feet of retail space, further enhancing the brand’s visibility and consumer reach outside London.
Mike Beagley, CEO of Rodd & Gunn, expressed the brand’s optimistic outlook on the UK market’s potential. Beagley highlighted that Rodd & Gunn has witnessed rapid growth over the past two years through its partnership with John Lewis and its strong e-commerce platform. He noted, “Our brand continues to resonate strongly with UK consumers, presenting us with unparalleled growth opportunities in this market.”
Alex Glavas, director in global cross-border retail at Savills, echoed similar sentiments, emphasizing that the strategic expansion underscores a growing demand for premium menswear in regional markets. Glavas stated, “Rodd & Gunn’s strategic expansion across key regional UK markets highlights the growing demand for premium menswear beyond London, aligning to their ever-growing global presence and also meeting the increasing appetite for quality retail experiences.”
Rodd & Gunn’s strategic store openings underscore its commitment to capturing a larger share of the UK’s premium menswear market.
