Mohsin Issa, former Asda boss, has made a significant £10m investment in the sports supplement industry.
- This strategic move into protein supplements marks Issa’s first business venture after his tenure at Asda.
- The investment is through his company, Boulder Investco Limited, showcasing confidence in Liverpool-based Applied Nutrition.
- Renowned entrepreneur Andy Bell chairs Applied Nutrition, with JD Sports holding a major stake.
- Issa, alongside other notable investors, aims to take part in the brand’s planned London stock market listing.
Mohsin Issa, previously at the helm of Asda, has embarked on a notable business venture with a substantial £10 million investment in a sports supplement company. His involvement with Applied Nutrition indicates a strategic pivot to the nutrition sector, following his leadership at the supermarket giant. This marks a significant milestone as it represents Issa’s first major investment since stepping down from his role as Asda CEO.
Demonstrating an adept understanding of market opportunities, Issa acquired shares in Applied Nutrition through Boulder Investco Limited, his investment vehicle. This move underscores his confidence in the company’s potential, especially considering its distinguished leadership helmed by Andy Bell, the founder of AJ Bell. Such a partnership brings together seasoned industry veterans, positioning Applied Nutrition favourably in the competitive landscape of sports supplements.
Applied Nutrition is a Liverpool-based firm noted for its innovative approach to sports nutrition. The company benefits from major backing, notably a substantial 32% shareholding by JD Sports — a testament to its market credibility and growth prospects. Issa joins a cadre of successful entrepreneurs who are poised to elevate the company’s trajectory as they prepare for a forthcoming public offering on the London Stock Exchange.
Noteworthy is the consortium of investors along with Issa, involving Home Bargains founder Tom Morris and property magnate George Downing. Combined, they are set to amass a 7% ownership in the group, a move that is expected to inject further expertise and capital into the enterprise. This strategic alliance not only offers financial backing but also aligns with the company’s growth ambitions as it scales its operations in anticipation of the stock market debut.
Issa, while stepping away from daily operations at Asda, continues to exert influence in the business world through such strategic investments. His statement alongside his brother, Zuber Issa, which affirms their commitment to nurturing UK businesses, reflects a broader vision to support burgeoning enterprises that promise job creation and economic growth in the region.
Mohsin Issa’s investment in Applied Nutrition signifies a strategic shift and commitment to backing innovative UK businesses.
