End Clothing has introduced its latest in-house label, E by End, featuring a collaborative effort with renowned brands.
- The debut collection includes 26 pieces crafted with collaborations from Levi’s, Champion, and New Era.
- Unique detailing is a highlight, with exclusive colourways and branding elements integral to the collection.
- The collection ranges from clothing to lifestyle products, showcasing the brand’s diverse offering.
- Retail prices are varied, with items available for purchase through End Clothing’s online platform.
End Clothing has launched a new in-house brand, E by End, marking a significant expansion in its offerings. This development sees the retailer collaborating with established brands to create a curated collection.
Within this debut, End Clothing has teamed up with iconic names like Levi’s, Champion, and New Era, producing a total of 26 distinct pieces. Each brand brings its unique expertise, resulting in a diverse array of items, from denim jackets to athletic wear.
Champion’s collaboration has led to a range of hoodies, sweatshirts, T-shirts, and sweatpants, each adorned with a cursive ‘E’ branding. Meanwhile, Levi’s contributions include the ‘type II’ trucker jacket and 568 ‘stay loose’ jeans, both featuring bespoke detailing specifically for End Clothing.
New Era has designed a collection of headwear, including caps and beanies, presented in exclusive colourways unique to End Clothing. This partnership underscores the label’s commitment to offering exclusive fashion experiences to its consumers.
Additionally, the collection extends beyond apparel to include lifestyle products such as branded water bottles from Nalgene and trainer cleaning equipment, thereby broadening the brand’s market appeal.
Pricing for this collection spans a range, with cotton T-shirts starting at £55, and more premium pieces like the Levi’s trucker jacket reaching £205. Such pricing strategy offers accessibility while maintaining a sense of exclusivity.
Amidst this launch, it has been revealed that Lea Cranfield, the chief buying and merchandising officer, will leave the company in August. Terry Betts, formerly with Threads, will temporarily fill Cranfield’s role, ensuring continuity in End Clothing’s strategic endeavours.
The launch of E by End signifies a strategic move for End Clothing, enhancing its market position with collaborative and exclusive offerings.
