Dune London has reopened its Westfield White City store, unveiling a new flagship concept.
- The renovated store spans 101 sq m and features women’s, accessories, and men’s collections.
- Dune plans to implement this new store concept across additional branches by 2025.
- Nigel Darwin, Dune Group CEO, expresses enthusiasm for the enhanced shopping experience.
- Located in a prime shopping destination, this store aims to attract both loyal and new customers.
Dune London has officially reopened its revamped location in Westfield White City, offering an engaging shopping experience with a fresh flagship store concept. This new layout spans 101 square metres, presenting the brand’s wide range of women’s, men’s and accessory collections. This change aligns with Dune’s strategic initiative to roll out similar designs to other locations in the coming year.
Nigel Darwin, the CEO of Dune Group, remarked on the reopening, expressing excitement for showcasing the new flagship design. He emphasized that Westfield White City is an ideal venue to present their unique style and impressive range of footwear and accessories. The store reflects the distinct in-house design rooted in the essence of Dune’s logo.
Currently, Dune London operates eight additional stores within London and fifty-two standalone sites across the UK, not including concessions. This reveals a widespread retail footprint and reflects the brand’s strong presence in the UK retail market.
Plans to extend the flagship concept further by 2025 indicate Dune’s confidence in its novel store design, expected to enhance customer engagement. Such expansion strategies aim to prioritize the customer experience by providing a cohesive and visually appealing shopping space.
Dune’s revitalised Westfield White City store marks a strategic step towards enhancing its retail environment across UK locations.
