Dunelm, a leading UK homewares retailer, reports a significant increase in revenue attributed to vibrant sofa sales.
- For the quarter ending 28 September, Dunelm achieved a revenue of £403 million, a 3.5% increase year-on-year.
- An increase in digital sales now representing 37% of total sales indicates a strong online presence.
- Dunelm’s successful student campaign has bolstered its popularity among a younger demographic.
- The company plans to expand its market presence by opening new stores, including one in Westfield London.
Dunelm, recognised as one of the UK’s foremost homewares retailers, has reported notable revenue growth during the 13-week period ending 28 September. The revenue reached £403 million, marking a 3.5% increase compared to the same period the previous year. This growth is largely attributed to the soaring sales of their curated and colourful sofa ranges, which have resonated well with customers.
The retailer’s digital sales have seen a meaningful rise, now accounting for 37% of total sales, up by two percentage points from the previous year. This shift highlights Dunelm’s strengthened online strategy, catering to the digital shopping preferences of modern consumers.
Additionally, Dunelm executed its most ambitious student marketing campaign to date, which was met with a favourable response. ‘We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value,’ stated Nick Wilkinson, CEO. The campaign has effectively engaged students looking for bright and stylish home decor solutions.
Consistent with its strategic plans, Dunelm remains committed to expansion, with initiatives to introduce its homeware offerings to new markets, such as inner London with the upcoming Westfield store. The company has announced intentions to open five to ten new superstores annually over the medium term. This expansion strategy reflects Dunelm’s confidence in gaining further market share.
Despite the absence of significant changes in consumer sentiment, Dunelm is optimistic about its market position and strategic progress. The company aims to achieve a 10% market share in the medium term, bolstered by its sustained sales growth and market presence.
Dunelm’s strategic focus on expanding its market reach and enhancing product offerings continues to drive its growth in the competitive homewares sector.
