Dune London has reopened its store at Westfield White City, unveiling a new design concept.
- The store spans 1,090 square feet and underwent two months of renovations.
- New design features include champagne gold and warm cream tones, with bespoke furnishings.
- This store concept is part of Dune’s broader strategy for 2025 rollouts.
- Dune operates 60 stores in the UK, enhancing its physical retail footprint.
Dune London, a renowned name in the footwear and accessories industry, has officially reopened its store in Westfield White City. The reopening follows an extensive renovation period of two months, during which the store underwent significant transformations, resulting in a modern and inviting retail space that aligns with the brand’s innovative retail concept.
The refurbished store covers an area of 1,090 square feet, offering a spacious shopping environment for customers. The redesign incorporates contemporary elements, such as champagne gold and warm cream hues, alongside textured and tonal hessian-coloured walls. This sophisticated aesthetic is complemented by bespoke monogrammed furnishings and wallpaper, which elevate the overall shopping experience.
Dune’s new retail concept, launched in this store, is slated for further expansion across other locations in 2025. This strategic move is intended to enhance the brand’s physical retail presence, offering a unique and engaging experience for shoppers. With eight stores in London and a total of 52 standalone sites across the United Kingdom, Dune London is committed to expanding and improving its retail network.
Nigel Darwin, CEO of the Dune Group, expressed enthusiasm about the store’s reopening, highlighting the new concept as a means to provide the best possible experience for their customers. Darwin remarked, “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.”
The strategic choice of Westfield White City as a location underscores its status as a prime shopping destination. As Dune London welcomes both returning and new customers, the refurbished store represents the brand at its best, combining modern design with a comprehensive range of products.
Dune London’s newly reopened store at Westfield White City marks a significant advancement in its retail strategy, aimed at offering a superior shopping experience.
