Dune London has relocated within Lakeside Shopping Centre.
- The new retail unit measures 1,597 sq ft, a significant increase.
- The store features a modern retail format enhancing visibility.
- A CEO statement highlights customer experience improvement.
- The brand’s physical presence spans several international markets.
Dune London, an established name in the footwear industry, has strategically moved its location within the renowned Lakeside Shopping Centre to accommodate a larger, more prominent retail space measuring 1,597 square feet. This relocation marks a significant expansion from its previous 1,055 square-foot store, which had been a fixture in Lakeside since 1997.
This store upgrade is designed not only to provide increased space but also to enhance the brand’s visibility within the centre. The new shop incorporates a modern retail format, featuring an integrated media display in the window to exhibit the latest products and campaigns. The use of a neutral colour palette with gold, stone, and warm cream accents, coupled with ample seating, provides an inviting atmosphere for customers exploring Dune London’s extensive range of men’s and women’s footwear.
CEO Nigel Darwin, who took helm of Dune Group in 2022, expressed enthusiasm about the move, remarking, “We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept, giving our customers the best environment to experience our fantastic range of shoes and bags.” He highlighted Lakeside’s status as a vibrant shopping hub and the anticipated welcome of both long-standing and new patrons.
Beyond the Lakeside store, Dune London maintains a broad retail portfolio that includes 52 standalone stores and eight concessions in the UK. Internationally, the brand extends its reach with five concessions in the Netherlands, two standalone stores in Switzerland, and representation in 19 USA Dillard’s locations, alongside 142 franchise sites across 18 markets such as the Middle East, India, and Australia.
Founder Daniel Rubin is also set to speak at the upcoming Drapers Inner Circle Summit, indicating the brand’s ongoing engagement with industry developments and its influential role within the fashion retail sector.
The expansion at Lakeside Shopping Centre underscores Dune London’s commitment to enhancing customer experience and brand visibility.
