Debenhams has introduced its new 2024 Christmas campaign, ‘Duh, Debenhams’, positioning itself as a prime online shopping destination for the festive season.
- The campaign, featuring prominent UK personalities, focuses on simplifying the holiday shopping experience through a seamless online platform.
- The promotional film is set against the backdrop of ‘Carol of the Bells’ and features well-known British figures.
- The campaign will be visible across multiple channels including YouTube, broadcast TV, and various social media platforms.
- Debenhams aims to redefine festive shopping stress with humour and efficiency, as highlighted by CEO Dan Finley’s statements.
Debenhams has launched its much-anticipated 2024 Christmas campaign, aptly titled “Duh, Debenhams”. This initiative highlights the ease and convenience of festive shopping online, staking Debenhams.com as the quintessential destination for holiday purchases.
The campaign creatively showcases the shopping adventure of various British celebrities, such as actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter Hannah Cooper-Dommett. Their experiences are captured in a visually engaging film set to the classic tune of ‘Carol of the Bells’.
Today marks the launch of the campaign on YouTube, with plans for an extensive reach across broadcast television and digital channels, as well as social media and print press. It underscores Debenhams’ strategy to maintain a strong presence in high-traffic locations like The Outernet, Manchester Piccadilly, and London Euston.
Dan Finley, the chief executive officer of Debenhams, emphasised the campaign’s unique approach to tackling the traditional chaos of holiday shopping. He stated that ‘Duh, Debenhams’ offers a straightforward solution for a less stressful shopping experience, delivered with classic British charm and wit.
Finley also reiterated the simplicity and effortlessness of the Debenhams.com platform, reassuring customers of a streamlined shopping journey. This campaign aims to remind and encourage users about the potential ease in holiday preparations when utilising their online services.
Debenhams’ 2024 Christmas campaign seeks to transform and simplify festive shopping through its online platform, offering a humorous yet efficient alternative.
