Dash Water anticipates its first-ever profit in 2024, aiming for sales of £35m.
- Victoria Beckham collaborates with Dash for ‘Posh’ branded cans for Paris Fashion Week.
- The brand’s growth strategy includes a stand against artificial sweeteners in soft drinks.
- Co-founder Jack Scott envisions Dash competing with global giants like Coca Cola and Pepsi.
- Dash Water infuses its products with wonky fruits, reflecting a commitment to sustainability.
Dash Water, a rapidly growing brand in the beverage industry, is set to record its first pre-tax profit of £74,900 in 2024. The company has projected annual sales to hit an impressive £35 million. This financial achievement marks a significant milestone for the brand, known for utilising wonky fruits to infuse their flavoured sparkling water, thereby promoting sustainability.
In a notable partnership, Victoria Beckham has enlisted Dash Water to produce ‘Posh’ branded cans for her upcoming Paris Fashion Week show. This collaboration highlights the brand’s increasing influence and appeal in both the beverage and fashion sectors. The move is expected to further boost Dash’s profile internationally.
Dash Water recently launched a marketing campaign aimed at raising awareness about the widespread use of artificial sweeteners in soft drinks. The campaign featured a billboard advert replacing a Coca-Cola ad, demonstrating the brand’s determined stance on promoting healthier beverage choices. This aligns with their overarching goal of providing consumers with more natural and sustainable options.
Jack Scott, co-founder of Dash Water, has expressed ambitions for the brand’s global expansion. He acknowledges the challenging landscape dominated by established giants like Coca-Cola and Pepsi, yet remains optimistic about Dash’s potential to thrive globally. He commented, “It’s about giving people choice,” emphasising the brand’s flexibility and adaptability across various markets.
The use of wonky fruits in Dash Water’s production process not only underpins its sustainability efforts but also sets the brand apart in the crowded market of flavoured beverages. By repurposing produce that would otherwise go to waste, Dash Water reinforces its commitment to environmental responsibility.
Dash Water’s strategic initiatives and innovative collaborations position the brand as a formidable player aiming to reshape the beverage industry landscape.
