Dash Water expands its sparkling drinks with a new cucumber and mint flavour.
- The new flavour replaces the existing cucumber drink in Dash’s portfolio.
- This launch is part of Dash’s commitment to offering healthier soft drink alternatives.
- The flavour combines popular ingredients in the drinks industry to attract consumers.
- Dash’s marketing strategy has intensified, including significant campaigns in London.
Dash Water has announced the introduction of a new cucumber and mint flavour to its sparkling beverages lineup. This development is set to replace the brand’s existing cucumber-flavoured sparkling water, aiming to bring a refreshing twist to a familiar taste. Jack Scott, co-founder of Dash, expressed enthusiasm over the launch by stating, “This refreshing twist to one of our original flavours has been long-awaited, and we’re excited to offer a taste that’s both revitalising and, as always, deliciously wonky.”
According to Scott, mint, a well-loved flavour in the drinks industry, provides a natural complement to cucumber, which has long been a staple in their offerings. This strategic flavour pairing is intended to capitalise on consumer preferences and enhance the brand’s appeal.
Dash’s latest flavour introduction aligns with its broader marketing strategy, which has become increasingly prominent. Earlier in the year, Dash executed its most extensive campaign to date within the London Underground, alongside a notable marketing stunt challenging artificial sweeteners. This new product aligns with Dash’s mission to promote healthier soft drink options in the market.
Additionally, Dash disclosed plans to achieve its first-ever profit, with projected pre-tax profits of £74,900 for 2024. This comes shortly after the brand gained attention when former Spice Girl Victoria Beckham reportedly requested customised cans for Paris Fashion Week.
The introduction of the cucumber and mint variant reinforces Dash’s ongoing efforts to inspire consumers to choose beverages that not only offer great taste but also align with a more health-conscious lifestyle.
Dash Water’s new cucumber and mint flavour encapsulates its innovative approach to healthier beverage choices.
