Currys has partnered with Ohme, a manufacturer of smart EV chargers.
- This is Currys’ first venture into selling EV chargers directly to consumers.
- The partnership will see products available online and in 50 flagship stores.
- Zoe Lucid, a senior buyer at Currys, highlights the rise in UK EV sales as a motivation.
- Ohme is praised for award-winning technology and customer service.
Currys, a major retailer in the United Kingdom, has officially named Ohme as its new partner for supplying smart electric vehicle (EV) chargers. This collaboration marks Currys’ inaugural step into the EV charging market, allowing the retailer to sell these products directly to consumers both through its online platform and in a select number of its physical retail locations.
Specifically, Ohme’s chargers will be available across 50 of Currys’ flagship stores, providing widespread access to consumers seeking to adopt sustainable technologies. This strategic move aligns with the rising trend of electric vehicle adoption in the UK, where sales have increased by more than 10% this year alone, according to Currys’ senior buyer, Zoe Lucid.
Lucid emphasized the compatibility of this partnership with current market trends, noting that the demand for EVs makes this a timely offering for customers. “With EV sales in the UK up more than 10% this year, this new partnership between Currys and Ohme chargers was a natural step to offer to our customers,” she stated, underscoring the logical extension of Currys’ product range to include environmentally friendly options.
Ohme’s reputation for producing award-winning chargers, combined with their commitment to excellent customer service, made them an optimal choice for Currys’ customers. This partnership not only provides Currys with an opportunity to enrich its product offerings but also promotes sustainable practices among its consumer base.
In recent efforts to modernize and streamline its services, Currys had earlier collaborated with technology giants Microsoft and Accenture to enhance its cloud infrastructure and incorporate advanced AI technologies. Such strategic alliances reflect Currys’ commitment to integrating cutting-edge technology into their operations, further underscoring the rationale behind their choice to partner with Ohme.
The partnership between Currys and Ohme underscores a strategic alignment with the growing demand for sustainable technology solutions.
