One Stop has announced a strategic initiative to freeze the prices of over 85 essential products for the summer season.
- The price freeze targets a broad range of items, including fresh food, alcohol, and convenience snacks.
- Both own-label products and popular branded goods are included in this price lock initiative.
- The company is reinforcing its commitment to value by making products easily accessible at local stores without the need for bargain hunting.
- In collaboration with Veolia, One Stop is also advancing sustainable practices through closed-loop recycling of milk bottles.
One Stop has strategically initiated a comprehensive price lock on more than 85 everyday products, aiming to provide financial relief to customers during the summer holidays. By stabilising prices on various essential items, the retailer positions itself as a go-to destination for budget-conscious shoppers.
The price lock covers a wide assortment of goods, including fresh foods, alcoholic beverages, and convenient snacks essential for summer activities. This approach not only caters to immediate consumer needs but also underlines the retailer’s understanding of seasonal shopping trends.
A notable aspect of this initiative is the inclusion of both own-label and branded products, ensuring that shoppers can access trusted names like Lucozade and Green Giant sweetcorn alongside essential own-brand options like unsalted butter and tikka masala cooking sauce.
Marianne Aitken, the Head of Product at One Stop, remarked on the campaign, stating, ‘We want to help customers’ money go further and we don’t want them to have to hunt for great value – they can find everything they need at their local One Stop at fantastic locked-in prices.’ This statement underscores the company’s commitment to its customers’ financial well-being by making value readily available.
Beyond immediate consumer benefits, One Stop is committing to sustainable practices by partnering with Veolia to close the recycling loop on its own-label milk bottles. This environmental initiative aims to recycle over 380,000 milk bottles annually, showcasing the company’s dedication to long-term ecological sustainability.
One Stop’s price lock initiative and recycling efforts exemplify its twin commitment to both consumer savings and environmental responsibility.
