Fenwick and Barbour have launched a pop-up café at Fenwick’s Newcastle store to celebrate a milestone.
- The café commemorates the 30-year anniversary of Barbour’s Liddesdale Quilted Jacket.
- Fenwick’s restaurant team has curated a special menu reflecting Barbour’s iconic quilting design.
- The partnership showcases the history and strong bond between the two North East brands.
- This pop-up initiative offers a unique experience, enhancing customer engagement and brand presence.
Fenwick, the renowned department store chain, has collaborated with British heritage brand Barbour to inaugurate a pop-up café in its Newcastle flagship store, a venture that coincides with the three-decade celebration of Barbour’s emblematic Liddesdale Quilted Jacket. The initiative, underway from 4 October to Christmas, exemplifies the intersection of traditional retail and experiential dining, crafted to allure a diverse customer base.
The menu, devised by Fenwick’s restaurant team, draws inspiration from local culinary businesses and Barbour’s distinctive quilting design. Toasties at the café are embellished with this unique pattern, while tea pots come adorned with quilted cosies, bridging culinary art with iconic fashion elements, thus providing an enhanced consumer experience distinctive to this collaboration.
Leo Fenwick, strategic partnerships director at Fenwick, articulates the company’s motivation behind the collaboration, emphasising the continual pursuit of novel and exciting customer experiences. He remarks, ‘We are constantly looking for new and exciting ways to enhance customer experience and this partnership with Barbour, in celebration of the anniversary of one of their most celebrated pieces, allows us to offer something truly unique which we know our customers will enjoy.’
Echoing this sentiment, Paul Wilkinson, commercial director of Barbour Group, underscores the familial roots and geographical significance binding both brands. He states, ‘Both Fenwick and Barbour are proud family-owned businesses which are synonymous with the North East, with a rich history and strong relationship. The pop-up, brought to life by Fenwick’s expert restaurant team, provides an exciting one-off experience for customers.’ This endeavour not only celebrates a remarkable fashion milestone but also reinforces the longstanding partnership between the two entities.
Previously, Fenwick and Barbour united to design an outdoorwear collection, commemorating 140 years of Fenwick’s legacy in 2022. This historical backdrop enriches the narrative of the current pop-up, framing it as an extension of a continued tradition of collaboration. The Tea & Toasties café emerges not merely as a commercial endeavour but as a symbolic merger of heritage and innovation.
The Fenwick-Barbour pop-up is a testament to collaborative innovation, blending retail and heritage in a unique consumer experience.
