Charles Tyrwhitt has achieved a major expansion milestone with the launch of its 50th store at Southampton’s Westquay shopping centre.
- The new store offers a variety of menswear, including formal and smart casual attire, with the latest autumn/winter collections.
- In line with its sustainability goals, the store encourages clothing donations by offering discounts, having raised over £3 million for The British Heart Foundation.
- Chief Marketing Officer Joe Irons highlights the strategic choice of Southampton for its vibrant economy and diverse customer base.
- The brand aims to enhance customer experience with personalised styling services and high-quality products.
The establishment of Charles Tyrwhitt’s 50th store at Southampton’s Westquay shopping centre signifies a substantial progression in the brand’s national presence. This new outlet presents a comprehensive range of menswear that includes formal shirts, suits, smart casual polos, knitwear, as well as shoes and accessories. Additionally, the store features the most recent autumn and winter collections.
An integral component of the store’s offering is the option for one-on-one styling appointments, reflecting the brand’s commitment to making men look and feel confident with ease. This aligns with Charles Tyrwhitt’s ethos of providing timeless style and exceptional service.
Charles Tyrwhitt is also pushing forward its sustainability agenda through the ‘Tyrwhitt or not’ initiative. This programme motivates customers to recycle old shirts and suits by providing discounts on new purchases. The initiative has been notably successful, having generated over £3 million for The British Heart Foundation, emphasising the brand’s dedication to charitable causes while promoting ecological responsibility.
Joe Irons, the firm’s Chief Marketing Officer, expressed enthusiasm for the opening, stating that Southampton is an ideal location due to its dynamic economy and cultural richness. The city’s bustling centre and prominent status as a prime shopping destination on the south coast make it a strategic choice for expansion. Irons also noted that Southampton’s broad mix of locals, tourists, and professionals aligns with the brand’s mission of simplifying how men dress.
The new store is poised to welcome both loyal customers and newcomers, providing an exceptional retail experience through high-quality products and dedicated customer service. With Southampton’s unique attributes, Charles Tyrwhitt is well-positioned to engage a diverse customer demographic.
The opening of the new store in Southampton not only expands Charles Tyrwhitt’s footprint but also reinforces its commitment to quality, service, and sustainability.
