BWH Hotels GB plans further expansion in Northern cities after a successful year of growth.
- The company added 12 new hotels in 2024, with 832 rooms across the UK.
- BWH’s first venture into long-stay accommodation began with Liverpool Dockside Aparthotel.
- A focus on independent hotel partnerships aims to enhance unique travel experiences.
- BWH’s global presence spans 100 countries with over 4,200 hotels and 60 million members.
BWH Hotels, a prominent global hotel group, is looking to capitalise on its record-breaking year by expanding its footprint in Northern England. In 2024, the company successfully integrated 12 new hotels into its portfolio, collectively adding 832 rooms. This expansion stretched from coastal Eastbourne in the South to Sunderland in the North East, marking a significant growth phase for the organisation.
A noteworthy development for BWH Hotels was its initial foray into long-stay accommodations. The Liverpool Dockside Aparthotel became the newest member of this diverse hotel family, moving the company into uncharted territory. This strategic partnership underscores BWH’s commitment to diversifying its offerings and meeting varied travel needs.
The UK arm of BWH, based in York, is strategically targeting Northern cities in a bid to identify and integrate independent hotels into its network. The brand prides itself on housing a wide range of properties, from historic castles to modern luxury hotels, each aiming to deliver distinct travel experiences.
Robert Alley, BWH Hotels GB Brand Director, has articulated the ambitious nature of the expansion strategy. “Our goals for Northern city-centre locations in 2025 and beyond are challenging, but definitely achievable,” Alley stated. He further emphasized that the group’s focus is to provide value and longevity to partner hotels, a cornerstone of their business ethos for decades.
Globally, BWH Hotels operates in over 100 countries with more than 4,200 hotels under its belt, supported by a network of 60 million rewards members. This extensive reach highlights the brand’s substantial influence and its capacity to drive significant industry change.
BWH Hotels’ strategic focus on Northern cities is a crucial step in its aim to expand and innovate within the hotel industry.
