Burberry has taken B&M to court over a trademark issue.
- The dispute centres on items sold by B&M that allegedly mimic Burberry’s designs.
- B&M marketed pet accessories with a check pattern similar to Burberry’s iconic design.
- No comments were made by Burberry on the ongoing legal proceedings.
- B&M has not responded to requests for comments regarding the lawsuit.
Burberry has filed a lawsuit against B&M in the High Court, accusing the discount retailer of misrepresenting products as if they were from the luxury fashion brand. Although the specific legal claims remain unspecified, the issue appears to involve B&M’s sale of ‘furberry’ branded pet accessories. These products, which include dog bowls, toys, and mats, are marked by a check pattern that closely resembles Burberry’s signature red, white, and black checks on a beige background.
Efforts to obtain remarks from the involved parties have been met with silence. Burberry has opted not to provide any public comments regarding the lawsuit filed in the High Court.
In a strategic shift, Burberry has unveiled a turnaround programme following a reported operating loss of £41 million over a six-month period ending 28 September. This initiative includes a £40 million cost-saving plan and focuses on enhancing core products like outerwear and scarves while adjusting prices to strengthen its position in leather goods. However, details regarding these strategic movements were not linked to the legal case.
B&M has not issued any statements in response to inquiries about the trademark claims. The lack of feedback leaves open questions about how they intend to handle the allegations of potentially infringing upon Burberry’s trademark rights.
Burberry’s legal challenge against B&M underscores the complexities of protecting trademark rights in the retail sector.
