Burberry makes a significant leadership change by appointing Paul Price.
- Price previously served in key roles at Burberry, Topshop, and James Perse.
- His new role will see him oversee merchandising, planning, and more.
- The appointment follows a series of leadership changes at Burberry.
- Price expresses enthusiasm for joining Burberry’s next chapter.
Burberry has appointed Paul Price as its new chief product merchandising and planning officer, marking another important leadership change under new CEO Joshua Schulman. Price, a seasoned professional with a wealth of experience in fashion retail, previously held significant roles at Burberry, Topshop, and James Perse among others, bringing an extensive background in merchandising and brand leadership to his new position.
Price was the chief merchandising officer at Burberry from 2007 to 2017, a period noted for the brand’s notable growth and value creation. He then led Topshop/Topman as CEO and took on the role at James Perse, showcasing his versatile leadership in the fashion retail sector. His return to Burberry is seen as a strategic move to bolster the brand’s merchandising and planning capabilities.
Starting 9 December, Price will lead key departments, including merchandising, planning, and licensing. He will report directly to Schulman and will also join the executive committee, underscoring his integral role in Burberry’s future strategies. His responsibilities will extend to the architecture and showroom teams, aiming to enhance the brand’s market presence and operational efficiency.
Schulman lauded Price’s business acumen and dynamic leadership style, noting his customer-centric approach and contribution to Burberry’s previous successes. As the brand faces current market challenges, Price’s expertise is expected to play a crucial role in navigating these complexities and driving growth.
Price himself expressed excitement about rejoining Burberry, highlighting the brand’s iconic status and cultural significance. “Burberry is such an iconic brand with an incredible legacy in British fashion and luxury,” he stated, signalling his commitment to contributing to its ongoing evolution and success.
Paul Price’s appointment signals a renewed focus on strategic growth and leadership at Burberry.
