Sports Shoes, a top sportswear retailer, launches its first mobile app, enhancing customer experience.
- The app, created by One Iota, marks the brand’s first mobile ecommerce initiative.
- Aimed at personalisation, the app offers product recommendations and tailored content.
- Sports Shoes recently revamped its UK and international websites to improve online shopping.
- Despite being newly launched, the company saw significant turnover and customer growth last year.
Sports Shoes, established by former footballer Bruce Bannister, announced the launch of its inaugural mobile ecommerce application, primarily developed to enrich customer experience by offering personalised shopping options. Created by the specialist provider One Iota, this application signifies Sports Shoes’s initial foray into dedicated mobile ecommerce. Customers are now offered product recommendations and content tailored to their preferences, reinforcing the company’s commitment to personalisation.
The strategic move to introduce a mobile app mirrors Sports Shoes’s recent replatforming of its UK and international websites, designed to enhance the overall online purchasing experience. This replatforming initiative shares the same focus on personalisation, reflecting a synchronised effort to align digital channels with evolving consumer expectations.
Bruce Bannister, having established the brand in 1982, has seen it grow to stock over 17,000 products from 150 global brands such as Hoka, Puma, Gymshark, and Adidas. This broad inventory underscores the company’s status as a significant player in the running and outdoor sports market.
In the fiscal year ending 29 February 2024, the company reported an 11% increase in turnover, reaching £90 million. Additionally, Sports Shoes acquired approximately 663,000 new customers and processed 749,000 repeat customer orders. These figures highlight not only the brand’s market penetration but also its ability to retain a loyal customer base, emphasising the effectiveness of their digital strategy.
Amidst this digital transformation, Sports Shoes continues to focus on delivering an enhanced customer experience, aiming to integrate seamless shopping journeys across all platforms.
The launch of the mobile app marks a pivotal step in Sports Shoes’s digital evolution, underscoring the brand’s commitment to innovation and customer satisfaction.
