Boots has unveiled a star-studded Christmas ad campaign featuring Bridgerton’s Adjoa Andoh.
- Andoh, portraying Mrs Claus, leads a team of beauty elves in the ad set to a catchy instrumental.
- Mrs Claus and elves prepare popular beauty gifts, showcasing brands like Bubble Skincare and Laneige.
- The ad highlights diverse gift options, matching various beauty styles from vamp to glam.
- The campaign aligns with Boots’ biggest Black Friday sale, featuring over 22,000 promotions.
Boots has launched a new Christmas advertisement starring Bridgerton actress Adjoa Andoh. In this festive campaign, Adjoa Andoh takes on the role of Mrs Claus, who leads her beauty elves in a mission to prepare the season’s hottest beauty gifts. This light-hearted and lively advertisement is underscored by the instrumental melody of Eve’s ‘Who’s That Girl?’. Whilst Santa Claus is depicted enjoying a cosy nap by the fire, Mrs Claus transforms with a swift application of No7 lipstick, ready to oversee the festive gifting preparations.
The advertisement captures Mrs Claus in her ‘werkshop’ alongside her team of beauty elves, diligently organising an array of beauty presents that embody the essence of popular and viral beauty brands. Among the meticulously chosen brands featured are Bubble Skincare, e.l.f., Sol de Janeiro, and Laneige. These brands represent the variety of beauty products available, catering to a range of styles from vamp to glam and everything in between. The elves’ outfits reflect the wide spectrum of beauty gifts available, emphasising that there is something for everyone this holiday.
As Mrs Claus takes a satisfied glance at her team’s accomplishments, she delivers the witty line, ‘You thought it was all him?’, cleverly acknowledging the unseen efforts behind making Christmas special. This moment reinforces the theme of recognising the diligent work that often goes unnoticed but makes the festive season magical.
This campaign is part of Boots’ strategic plans to attract beauty enthusiasts during a crucial shopping period. With the retailer’s largest Black Friday event approaching, Boots plans to implement more than 22,000 promotions throughout November. This move follows a year of significant development for the company, marked by the introduction of 55 new beauty brands, including high-profile names such as Prada Beauty, Made by Mitchell, and Supergoop. With a choice of 1,300 gifts and over 160 trending brands, Boots aims to captivate customers and assist them in selecting the perfect gift this Christmas.
Boots successfully combines festive cheer with a strategic marketing approach, setting the stage for a promising holiday shopping season.
