Bravissimo, a prominent UK lingerie retailer, has been acquired by Wacoal Europe.
- Wacoal Europe, known for its popular brands, has expanded its portfolio with this acquisition.
- Bravissimo will continue to operate independently under the leadership of Leanne Cahill as CEO.
- The company will maintain its headquarters and retail locations in the UK.
- Key figures in both companies express optimism about future growth and collaboration.
Bravissimo, a renowned retailer specialising in lingerie and swimwear for D cup sizes and above, has been acquired by Wacoal Europe, a significant player in the lingerie market. This acquisition allows Wacoal Europe to enhance its market presence further by adding Bravissimo to its existing array of brands, which include Wacoal, Freya, Fantasie, Elomi, and Goddess.
Despite the change in ownership, Bravissimo will continue to operate as a separate company, ensuring that its unique brand identity and customer experience are preserved. Leanne Cahill will remain at the helm as CEO, guiding the company through this transition. The company’s operations, including its office and warehouse located in Leamington Spa, alongside all its UK retail stores, will remain intact.
Leanne Cahill expressed her enthusiasm for the acquisition, stating, “I will be working closely with the team at Wacoal to maximise the growth opportunities that our partnership will bring whilst maintaining Bravissimo’s heritage and the unique experience we offer our customers.” This sentiment is echoed by Bravissimo’s founder, Sarah Tremellen, who remarked on the longstanding relationship between Bravissimo and Wacoal, highlighting their collective efforts in improving the availability of larger cup sizes in the UK over the past 30 years.
This acquisition is expected to drive growth and innovation for both companies, leveraging their combined expertise and resources. By maintaining their operational independence, Bravissimo aims to continue delivering the personalised service and vast range of products their customers expect.
The acquisition of Bravissimo by Wacoal Europe marks a significant step in the expansion strategy of both companies, indicating promising prospects for future growth and collaboration.
