B&Q has introduced a ‘Refurbished by B&Q’ range, sourcing products from customer returns in a recent launch.
- The refurbished products undergo rigorous checks and cleaning to ensure ‘like new’ standards before sale.
- In addition, B&Q has broadened its tool hire service, offering over 100 products for hire.
- The retailer prioritises affordability and waste reduction, providing cost-effective and sustainable options for customers.
- This expansion reflects B&Q’s commitment to facilitating customer projects with reliable and eco-friendly solutions.
B&Q has unveiled its latest initiative by launching a refurbished product range named ‘Refurbished by B&Q’. These items, derived from customer returns, are meticulously checked and cleaned by the retailer’s technicians to ensure they meet ‘like new’ standards. This reflects the company’s strategic focus on offering economically viable alternatives to new products.
The refurbished tools are sold at reduced prices on diy.com, appealing to cost-conscious customers seeking quality products without a premium price tag. This initiative supports the retailer’s drive to minimise waste and promote sustainability in the consumer market.
Simultaneously, B&Q has enhanced its tool hire service, expanding the available selection to over 100 products. This expansion aims to provide customers with increased flexibility and choice, ensuring that they have access to the necessary tools for diverse projects without the need for permanent ownership.
The category director of building at B&Q, Steve Lodge, commented on this dual initiative, stating: ‘At B&Q, we want to make it easier for our customers to complete their projects and help them make decisions they can feel good about – whether it be through affordable prices or minimising waste.’ His statement underscores the company’s commitment to customer-centric solutions that align with eco-friendly practices.
These developments underscore B&Q’s dedication to combining affordability with environmental consciousness, offering refurbished products and an expansive tool hire service as part of their strategic growth in the home improvement sector.
This strategic expansion by B&Q demonstrates a focused effort to support sustainable consumer practices while enhancing affordability and accessibility in home improvement.
