BP has introduced a new loyalty pricing programme aimed at offering customers significant discounts on retail products.
- The new programme applies automatic discounts at the till for selected products when customers use their BPme Rewards card or app.
- Products from well-known brands such as M&S Food and Wild Bean Cafe are included, with offers changing throughout the year.
- Current promotions include discounts on M&S wine purchases and savings on specific Wild Bean Cafe items.
- BPme Rewards card users can earn points redeemable with partners like Amazon and M&S.
BP’s new loyalty pricing programme is a strategic initiative designed to enhance customer satisfaction by offering significant retail discounts. This programme is set up to automatically apply savings at the till on selected items such as those from notable brands like M&S Food and Wild Bean Cafe when customers present their BPme Rewards card or app at participating BP locations across the UK.
The programme includes a dynamic range of offers with promotions set to change regularly throughout the year, reflecting BP’s commitment to providing enticing benefits. For instance, current deals feature a 25% discount on the purchase of three bottles of M&S wine, a 50p saving on a Wild Bean Cafe breakfast bap and drink, and a 40p discount when buying two bottles of Lucozade Sport.
These savings are additional to the points that can already be accumulated and redeemed on fuel or other store purchases, ensuring customers gain more value from every visit. Furthermore, users of the BPme app will continue to benefit from personalised promotions, aligning with BP’s strategy to deliver rewards that meet consumer needs effectively.
Sonya Adams, BP’s Vice President of Mobility and Convenience Retail UK, emphasised that they are responsive to consumer feedback, evolving their offerings to match customer desires. ‘We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores,’ she stated.
Such initiatives are part of BP’s broader strategy to enhance its roadside convenience offering, providing high-quality food and beverage options that appeal to customers who are on the move.
This new loyalty programme underscores BP’s commitment to evolving its convenience retail offerings and enhancing customer satisfaction.
