Boots has launched a new line of unisex babywear called ‘Maybe Baby’ in collaboration with Poeticgem. This range, characterized by watercolour prints and soft fabrics, is available in 180 stores and online. Mollie King, a former singer and current broadcaster, is the line’s ambassador. The collection prioritises comfort and style for babies and ease for parents. Poeticgem has a history of producing quality garments.
Boots, a renowned retailer in the UK, has introduced a new line of unisex babywear named ‘Maybe Baby’, developed in collaboration with Poeticgem, a known supplier for major retailers like George at Asda and Tesco F&F. This exclusive collection aims to merge comfort with trendy designs, offering parents an exciting new option for their young ones.
Featuring watercolour prints, soft fabrics, and mix-and-match coordinates, ‘Maybe Baby’ caters to babies and toddlers up to the age of two. The range is designed with both style and functionality in mind, with oversized silhouettes that are easy for parents to put on and take off, ensuring a stress-free dressing experience.
Available in 180 Boots stores nationwide and online, the ‘Maybe Baby’ collection starts at an accessible price point of £6, making it both affordable and stylish. The line embraces gender-neutral colours, combining relaxed patterns with adorable graphics, inspired by contemporary trends.
Broadcast personality and former pop singer Mollie King, who recently became a mother, serves as the collection’s ambassador. Her involvement is highlighted through the range’s marketing efforts, underscoring the collection’s appeal to modern, style-conscious parents.
John Carolan, head of Baby at Boots, expressed his enthusiasm for the launch, noting the thoughtful design aimed at pleasing both babies and parents. Meanwhile, Anuj Banaik, managing director at Poeticgem, conveyed pride in the meticulous planning and implementation of the line, highlighting their commitment to quality and style.
The ‘Maybe Baby’ line signifies a blend of style, comfort, and accessibility, appealing to modern parents seeking quality babywear.
