Boots’ recent Black Friday sale led to significant disruptions as its website and app faced technical difficulties.
- Customers experienced challenges accessing the Boots website, with many placed in virtual queues due to high demand.
- The disruptions occurred during Boots’ largest recorded Black Friday sale, featuring over 22,000 promotions throughout November.
- A temporary queuing system was implemented by Boots to manage the overwhelming online traffic.
- The website and app issues were eventually resolved, restoring normal service for customers.
During the recent Black Friday sale, Boots faced substantial technical challenges on both its website and mobile application. Many users reported being unable to access these platforms, as unprecedented consumer traffic resulted in repeated crashes, according to a report from the Telegraph.
The disruptions, occurring amidst Boots’ largest ever Black Friday event, led to widespread consumer dissatisfaction. Users expressed frustration at being locked out or placed in virtual queues, impacting their shopping experience significantly.
A spokesperson for Boots acknowledged the overwhelming demand, highlighting the implementation of a temporary queuing system to cope with the surge. This system was essential to manage the influx of online visitors, ensuring the site did not collapse entirely under pressure.
The scale of the sale was unmatched, with more than 22,000 promotions available throughout November, capitalising on the popularity of Black Friday since its uptake by UK retailers in 2010. Despite the initial hiccups, the service was reportedly restored to regular operation shortly after the issue arose.
Boots successfully navigated significant technical challenges during its Black Friday sale, ultimately restoring full service despite initial disruptions.
