The Boohoo Group has inaugurated a new showroom in London’s Soho, enhancing its brand portfolio visibility.
- This state-of-the-art 6,700 sq ft space is integrated into Boohoo Group’s central London office premises.
- Karen Millen is the first to exhibit its upcoming collection within this modern showroom.
- Facility includes versatile spaces like dressing rooms, flexible workstations, and a garden terrace.
- The space doubles the size of the previous showroom, providing multifunctional areas for diverse uses.
The Boohoo Group has launched a significant new showroom located in the vibrant district of Soho, London. Situated on the ground floor of the company’s central office at 10 Great Pulteney Street, this expansive 6,700 square feet facility marks a strategic advancement in the group’s brand consolidation efforts.
The showroom is designed to accommodate the group’s five flagship brands: Boohoo, Boohoo Man, PrettyLittleThing, Karen Millen, and Debenhams. This fully modernised space ensures that each brand benefits from enhanced visibility and improved interaction with influential industry figures including press, celebs, stylists, and partners.
Karen Millen has had the privilege of being the first brand to present its upcoming collection, illustrating the showroom’s pivotal role in future promotional activities. This venue represents not just a display area but a comprehensive hub for brand engagement, featuring areas dedicated to product showcases and interactive sessions.
In terms of infrastructure, the showroom comes equipped with dressing rooms, display wardrobes, and modular partitions that facilitate concurrent events. These facilities are complemented by flexible workspaces and a custom content area, all designed to cater to diverse functional requirements. Furthermore, the inclusion of a garden terrace adds a novel element of leisure and relaxation within the professional setting.
This new venue almost doubles the footprint of Boohoo Group’s previous showroom, which was a mere 3,500 square feet. The increased space allows for an array of activities including internal meetings and fitness sessions, reflecting the multifaceted approach of Boohoo Group to employee engagement and brand promotion.
With this enhanced showroom, Boohoo Group reinforces its commitment to brand visibility and stakeholder engagement.
