Boohoo Group has announced a key leadership change by promoting Sophie Rycroft to responsible sourcing director. This internal move signals the company’s commitment to strengthening its sourcing strategies.
- Rycroft joined Boohoo Group in 2013 and has held several key roles, most recently as group head of sourcing and ethical trade.
- She succeeds Andrew Reaney, who has transitioned to PDS Group as CEO of a new online enterprise division.
- Reaney initially took the responsible sourcing director role at Boohoo in September 2020, following his time at Primark.
- Boohoo Group CEO, John Lyttle, praised Rycroft’s expertise and her positive influence on the company’s supply chain.
Boohoo Group has recently promoted Sophie Rycroft to the pivotal role of responsible sourcing director, a move aimed at enhancing its sourcing capabilities. This appointment underlines the company’s strategic focus on responsible sourcing practices as it continues to evolve in a competitive market.
Rycroft has been a part of Boohoo Group since 2013, initially joining as a buyer. Her professional journey within the company includes significant roles such as lead buyer in 2016 and head of buying in 2018, before transitioning to the sourcing department in 2020. Most recently, she served as the group head of sourcing and ethical trade since 2023.
Andrew Reaney, whom Rycroft succeeds, transitioned from being Boohoo’s responsible sourcing director to joining PDS Group as CEO of their new online enterprise division. This division aims to provide end-to-end sourcing services with a focus on the US market. Prior to his role at Boohoo, Reaney was the operations director at Primark until 2019.
John Lyttle, the CEO of Boohoo Group, expressed confidence in Rycroft’s appointment, citing her expertise in the field and her established relationships with manufacturers as vital contributors to Boohoo’s supply chain success. Lyttle also highlighted Rycroft’s track record in driving positive changes across the company’s supply chain, further expressing expectations for continued progress under her leadership.
This strategic transition represents Boohoo Group’s dedication to advancing responsible sourcing initiatives under proven leadership.
