The luxury fashion industry is witnessing a major leadership transition as Benedetta Petruzzo, current CEO of Miu Miu, is set to join Christian Dior Couture.
- Petruzzo will step into her new role as managing director of Dior on 15 October 2024, succeeding Charles Delapalme.
- Her tenure at Miu Miu saw a remarkable 93% increase in sales, highlighting her effectiveness in leadership.
- Delaphine Arnault of Christian Dior expressed strong confidence in Petruzzo’s ability to innovate and expand Dior’s global reach.
- This move comes amidst a slight dip in LVMH’s overall revenue, yet it signals strategic leadership enhancements for Dior.
Benedetta Petruzzo, celebrated for her exceptional leadership at Prada Group’s Miu Miu, is poised to assume a pivotal role at LVMH-owned Christian Dior Couture. Officially commencing on 15 October 2024, Petruzzo will fill the managing director position previously held by Charles Delapalme, who is transitioning to a yet-undisclosed role within the broader LVMH Group.
Petruzzo began her illustrious career as an analyst at Bain & Company in 2009. Her journey through the luxury industry has been marked by significant achievements, including her time at Kering’s eyewear division, where she last served as North America’s executive vice president before her tenure at Miu Miu.
Under Petruzzo’s leadership, Miu Miu achieved a striking 93% increase in sales for the first half of 2024, significantly bolstering Prada Group’s overall revenue trajectory with a 17% gain year-on-year. This track record illustrates her strategic acumen and her potential impact on Dior’s forward momentum.
The broader context of Petruzzo’s appointment is framed by LVMH’s recent financial performance, which saw a 1% decline in revenue year-on-year for the first half of 2024, totalling €41.7 billion (£35.1 billion). Despite these figures, the leadership change introduces new opportunities for strategic growth within Dior.
Christian Dior Couture’s CEO and chairman, Delphine Arnault, has publicly acclaimed Petruzzo’s aptitude, stating, “I am convinced that Benedetta’s talent and leadership will be major assets in the continued development of Dior’s activities and its international influence.”
Petruzzo herself expressed her enthusiasm for the new role, noting, “I am deeply honored to join Dior. I am proud to have been entrusted with this great responsibility and to join such an iconic house.” Her comments reflect not only her personal excitement but also her commitment to furthering Dior’s legacy and business development.
Benedetta Petruzzo’s transition to Dior as managing director indicates a strategic shift that could enhance Dior’s market standing and innovation.
