Barbour releases its Christmas 2024 advert featuring Shaun the Sheep, crafted by Aardman Studios.
- The advert, located at Mossy Bottom Farm, centres around Bitzer, the farmer’s dog.
- Bitzer warms up the flock with Barbour gifts, enhancing their carol singing.
- Special edition Shaun the Sheep wax jackets are released, benefiting Oxfam.
- The campaign highlights shared values between Barbour and Aardman.
In a bid to capture the essence of holiday giving, Barbour has launched its eagerly anticipated Christmas 2024 advert featuring none other than Shaun the Sheep. In collaboration with Aardman Studios, this year’s campaign returns to the beloved Mossy Bottom Farm. Here, Bitzer, the faithful dog, attempts to guide Shaun and his flock through a series of Christmas carols.
The narrative unfolds as Bitzer, faced with the challenge of braving the cold weather, turns to Barbour’s trusted winter accessories. Using hats and scarves from Barbour’s collection, Bitzer effectively elevates the flock’s carolling experience, demonstrating the warmth and comfort these products provide amid the festive chill. The tale beautifully blends the spirit of giving with practical winter preparation.
A notable addition to this year’s festivities is the launch of 30 limited-edition Shaun the Sheep-inspired wax jackets. These jackets are a testament to Barbour’s commitment to charitable causes, with all proceeds from sales being directed towards Oxfam. Available both online and in select Oxfam stores, this initiative not only offers fans a unique piece of memorabilia but also supports a worthwhile cause.
Paul Wilkinson, Barbour’s group commercial director, speaks of the partnership with Aardman as an extension of shared values and a celebration of British craftsmanship. He notes, “A British brand that shares our core values of craftsmanship, attention to detail, and quality.” With a focus on multi-generational appeal, the campaign is crafted to resonate across a wide audience range.
Barbour’s Christmas campaign successfully intertwines festive cheer with philanthropy, appealing to both hearts and wardrobes.
