Axel Arigato announces a significant leadership change with Jens Werner promoted to creative director, succeeding co-founder Max Svärdh.
- This transition marks a new era for the Swedish brand, as it undergoes radical growth and transformation.
- Jens Werner previously served as creative director at J. Lindeberg and design director at Tory Burch.
- Max Svärdh continues as a board member, contributing to brand strategy and oversight.
- Axel Arigato plans to expand with a new store opening in London’s Covent Garden next month.
The Swedish footwear and fashion brand Axel Arigato has recently promoted its head of ready-to-wear, Jens Werner, to the esteemed position of creative director. This significant leadership transition signals a new era for the brand as it navigates a period of radical growth and transformation.
With an impressive resume, Jens Werner brings valuable experience to his new role. He formerly held the position of creative director at the Swedish brand J. Lindeberg from 2017 to 2019 and was the design director of the sportswear sector at Tory Burch during 2015 to 2016. Werner’s wealth of experience in the fashion industry is anticipated to bolster Axel Arigato’s innovative direction.
Max Svärdh, co-founder of Axel Arigato, who has managed the brand’s creative direction since its inception in 2014, is stepping down from this role. Nevertheless, Svärdh will remain actively involved with the brand as a board member, ensuring that his insights and vision will continue to shape the brand’s future trajectory.
In a statement, Axel Arigato’s CEO and co-founder, Albin Johansson, expressed his excitement about Werner’s appointment. He highlighted Werner’s pivotal role over the past three years in shaping the brand and emphasized the anticipation of seeing Werner’s creative vision come to life in the brand’s continued evolution.
Further expanding its footprint, Axel Arigato is set to open its second London store in Covent Garden on 25 July. This expansion is part of the brand’s strategic growth plans, aiming to strengthen its presence in key markets and broaden its reach to a wider customer base.
This leadership transition and strategic expansion underscore Axel Arigato’s commitment to innovation and growth in the fashion industry.
