Co-op has unveiled a new sophisticated pasta selection crafted in Italy.
- The range includes four premium, double-filled pasta options.
- Co-op will be the sole UK provider of such a comprehensive premium pasta line.
- Flavours include Brasato & Bechamel and ‘Nduja & Burrata.
- The pasta is designed to provide a restaurant-quality taste experience.
Co-op has introduced an exciting addition to its culinary lineup with a range of exquisite, restaurant-style double-filled pastas. This newly launched selection is manufactured by legendary pasta artisans in Italy, drawing on time-honoured Italian gastronomy. The collection encompasses four luxurious flavours: Brasato & Bechamel Ravioli, ‘Nduja & Burrata Cappellacci, Butternut Squash and Sage Cappellacci, and Wild Mushroom & Mascarpone Mezzelune, offering a diverse palette of tastes.
Uniquely, Co-op stands as the exclusive retailer in the UK to deliver a full premium range of double-filled pasta, thus setting a benchmark in the gourmet convenience food sector. The pasta is meticulously crafted with free-range eggs and ingeniously designed to deliver two separate yet harmonious flavour experiences within each piece, enhancing the consumer’s taste adventure significantly. The product’s convenience is further underscored by its rapid cooking time of just under four minutes.
Co-op’s Head of Own Brand, Nicole Tallant, emphasised the brand’s commitment to elevating customer satisfaction by stating, “We know our customers love the taste and convenience of fresh pasta, and we wanted to bring them a style of pasta usually only seen in top quality Italian restaurants.” This initiative reflects Co-op’s strategic endeavour to provide high-quality, innovative products that need minimal culinary embellishment, ensuring that each bite offers a unique dual-flavour experience without the need for additional sauces.
Co-op’s new double-filled pasta range is an innovative addition that promises an authentic Italian dining experience at home.
