The renowned retailer Asda is trialling a new food-to-go concept with its ‘Asda Food Hub’.
- Initial trials will be conducted at Leicester and Dagenham stores, featuring barista-style coffee and fresh grab-and-go meals.
- The trial includes a diverse range of meal deals available throughout the day, from breakfast to afternoon snacks.
- Aesthetic upgrades will modernise the look and interface of existing food counters across selected stores.
- Success could lead to a wider rollout, enhancing customer shopping experiences at more Asda locations.
Asda has embarked on a strategic initiative by launching a food-to-go trial named the ‘Asda Food Hub’ in select stores, specifically in Leicester and Dagenham. This venture includes the introduction of barista-style coffee services along with a selection of freshly prepared grab-and-go meals such as sandwiches and cakes.
The trial aims to cater to various daily meal requirements by offering meal deals tailored for breakfast, lunch, and afternoon snack solutions. By diversifying its food offerings, Asda intends to capture a broader consumer base and improve customer satisfaction through enhanced convenience.
In alignment with the ‘Asda Food Hub’ experience, the retailer is revamping its existing food counters in ten locations, including Ipswich, Killingbeck, and Doncaster, with a modern and welcoming design. The integration of touch screen tablets for quick and efficient order placements is a highlight of this upgrade.
This pilot initiative forms part of Asda’s wider strategy to refresh and expand its traditional food-to-go range, having invested £1.2 million to add 47 new products, including deli-style offerings. The company’s proactive approach underscores its commitment to providing more quality choices at affordable prices, thereby driving high footfall across its stores.
Should the ‘Asda Food Hub’ prove successful in its trial phase, there is potential for a broader implementation across additional Asda stores. This prospective expansion signifies Asda’s ongoing investment in its infrastructure and service quality to meet evolving consumer demands.
The Asda Food Hub trial represents a promising step towards enhancing customer experience and could significantly impact Asda’s service offerings if widely adopted.
