Asda has launched a £15 million giveaway to celebrate its Rewards app’s first anniversary.
- The promotion features a ‘Spin the Wheel’ game, accessible to app users throughout September.
- Customers can win increments of up to £100 by spending at least £5 in-store or online and participating in the game.
- Over seven million users have engaged with the app, accruing more than £200 million in Cashpots.
- A physical ‘Spin the Wheel’ experience will also be available at select Asda locations later this month.
In a strategic move to mark the first anniversary of its innovative Asda Rewards app, the major supermarket chain has announced a substantial £15 million giveaway. This initiative aims to thank customers and encourage continued usage of the app through a special promotion dubbed ‘Spin the Wheel.’ Available for the entire month of September, this feature guarantees users a Cashpot bonus each time they engage with the game. Participation requires a minimum spend of £5 in-store or online, after which customers can spin the wheel to add between 50p and £100 to their Cashpots, enhancing their savings on future grocery purchases.
Since its launch, the Asda Rewards app has seen significant uptake, with over seven million users generating more than £200 million in Cashpots. This approach not only incentivises regular shopping habits but also strengthens customer loyalty by providing tangible financial benefits. Senior Director for Loyalty, Mark Baxter, highlighted the initiative’s success, stating, ‘We launched Asda Rewards last year to reward customers for simply shopping at Asda. Since then, over 7 million customers have been earning pounds by buying star products and completing missions.’
To heighten the anniversary celebration, Asda is set to introduce a physical iteration of the ‘Spin the Wheel’ game at fifteen of its supermarkets, including prominent locations such as Watford, Derby, and Pudsey, from 21st to 24th September. This move is expected to increase in-store foot traffic and provide an engaging, interactive experience for customers who prefer traditional shopping environments.
In addition to the main event, Asda is extending a ‘First Scan Bonus’ to new users of the app, offering them an immediate £5 Cashpot credit. This bonus is part of a broader strategy to attract new customers to the platform by highlighting the ease and potential savings associated with using the app. Far from being just a promotional campaign, Asda’s strategy reflects a broader trend in the retail industry towards digital engagement and data-driven customer loyalty programs.
Asda’s £15 million giveaway not only marks a successful year for its app but also exemplifies a strategic focus on enhancing customer engagement through digital platforms.
