Asda has rolled out a ‘Back to School’ bonus through its Rewards app, aimed at helping families amidst rising living costs.
- The bonus offers 10% cashback on school uniforms and additional savings on various school supplies.
- First-time users of the Asda Rewards app can benefit from an extra £5 credit upon download and usage.
- These initiatives are part of Asda’s broader effort to support families, with recent price cuts on essential items.
- George senior buying manager, Scott MacRae, emphasised the importance of easing the financial burden on families.
Asda has recently launched a ‘Back to School’ bonus available on its Rewards app, providing customers with a 10% cashback on school uniforms until 10 September. This initiative also includes a £2 cashback giveaway for expenditures over £10 on school-related products, like stationary and lunch boxes, available until 3 September.
Besides these offerings, new users of the Asda Rewards app can acquire an additional £5 in their cashback accounts if they download and utilise the app for the first time, applicable until the end of September. This strategy is particularly beneficial for families striving to manage expenses as the academic year commences.
The incentive aligns with Asda’s recent initiative to reduce prices on a selection of 425 branded and own-label products by an average of 11%. Key items impacted include everyday necessities such as nappies, bread, and cheese. This reflects Asda’s commitment to easing the economic pressures faced by many households across the United Kingdom.
Scott MacRae, senior buying manager for schoolwear at George, expressed that with the academic year fast approaching, families are focused on equipping their children for school while managing tight budgets. ‘We appreciate that this can be stressful, especially for large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards,’ he stated.
These efforts underscore Asda’s proactive approach in responding to the cost-of-living crisis, as a significant percentage of its customers plan to reduce their expenditure on school uniforms this year. Asda’s investment and strategic discounting demonstrate its commitment to supporting consumers during challenging economic times.
Asda’s comprehensive back-to-school cashback offers aim to alleviate financial strain for families during the cost-of-living crisis.
