In preparation for the upcoming festive season, Asda is enhancing its ‘Exceptional by Asda’ range with over 400 new premium products.
- The launch of this expanded range follows the initial success of the ‘Exceptional by Asda’ line introduced in May.
- Sales for the premium range have nearly doubled, demonstrating strong consumer demand for high-quality offerings.
- The new festive line will include a variety of luxurious yet affordable products across several categories.
- Asda remains committed to delivering quality and value, ensuring that customers receive both indulgence and affordability.
Asda is significantly expanding its ‘Exceptional by Asda’ range, adding more than 400 new products to meet the anticipated demand during the festive season. This development comes just months after the initial launch of the line, which began with 70 chilled products. The new offerings will feature a festive theme, providing a luxurious yet affordable selection for customers.
The introduction of the new products has been met with enthusiasm, as indicated by the 98% increase in sales for the original range. This growth underscores the market’s appetite for premium products that do not compromise on value.
The upcoming festive lineup includes more than 100 products across diverse categories such as meat, fish, poultry, and bakery. These items are carefully curated to offer customers a sense of indulgence during the holiday season while maintaining Asda’s commitment to affordability.
David Hills, Asda’s Chief Customer Officer, emphasised the brand’s dedication to quality and cost-effectiveness. He stated that the development of the Exceptional range focuses on sourcing high-quality ingredients and maintaining low prices, allowing customers to enjoy a touch of luxury without breaking the bank. “Offering our customers great quality and great tasting food at incredibly low prices has been front and centre in every part of the development of the Exceptional range,” he mentioned.
The design of the range’s packaging, featuring deep green and gold colours, aligns with Asda’s refreshed brand identity, adding to the overall customer experience. This strategic move aims to reinforce Asda’s position in the market as a provider of premium products with clear value.
Asda’s expansion of its premium range underscores its commitment to affordable luxury during the festive season.
