Arsenal teams up with Aries for a unique streetwear collection.
- The launch includes 26 exclusive clothing and accessory pieces.
- Models include renowned players and influencers like Bukayo Saka and Kaya Scodelario.
- Retail prices range from £30 to £350.
- The collection is available at select retailers and online.
London-based streetwear label Aries has joined forces with Arsenal Football Club to create a limited-edition collection comprising 26 distinctive pieces. This collaboration, which has been two years in the making, was unveiled today, showcasing a fusion of fashion and sport.
The collection features jersey tracksuits, graphic tees, and football shirts that creatively reinterpret the ‘Arsenal’ name in Aries’ iconic typeface. Additionally, it includes nylon and jacquard denim sets and a navy wool bomber jacket adorned with Arsenal’s emblematic cannon symbol. Accessories such as baseball caps, football scarves, and ‘A’-letter jewellery complete the ensemble.
Retail prices offer accessibility to a broad audience, starting at £30 for socks and reaching up to £350 for the bomber jacket. This strategic pricing underscores Arsenal’s commitment to extending its retail offerings to supporters globally.
The campaign’s visibility is heightened through the participation of prominent Arsenal figures including Martin Odegaard, Alessia Russo, and Declan Rice, alongside popular musicians and actress Kaya Scodelario, all of whom embody the spirit of this collaboration.
The collection is accessible in Aries’ flagship store in London’s Soho, Arsenal club stores, as well as through both brands’ e-commerce platforms. It reaches a global audience via London’s Selfridges and selected retailers worldwide.
Arsenal’s retail director, Hannah Chick, emphasises that the collaboration reflects the long-term vision and strategy of the club, further solidifying its connection with supporters. Sofia Prantera, Aries’ creative director, highlights the cultural and community-driven aspects of the campaign, noting its inspiration from the shared experiences within Arsenal’s diverse fan base.
This collaboration symbolises a harmonious blend of two brands unified by their shared values and community connections.
