Argos introduces its 2024 Christmas advert, bringing festive cheer with returning mascots Connie the doll and Trevor the dinosaur.
- The advert, directed by Michael Gracey, illustrates Trevor’s rockstar dreams as he performs ’20th Century Boy’ on a grand stage.
- Argos’ campaign extends beyond TV, encompassing press, out-of-home, and social activations under the ‘There’s More To Argos’ platform.
- Director Gracey highlights the unique story that combines Trev’s musical aspirations with Connie’s warmth, embodying the spirit of perfect gifting.
- Laura Boothby of Argos emphasises the advert’s role in fulfilling holiday dreams with the latest sound tech and top seasonal toys.
Argos has premiered its highly anticipated 2024 Christmas advert, once again highlighting its cherished mascots: Connie the doll and Trevor the dinosaur. This festive season, these beloved characters are set to captivate audiences with a vibrant narrative, crafted under the expert direction of Michael Gracey. The advert, scheduled to air at 7:45pm on November 1st, focuses on an imaginative storyline where Trevor lives out his aspiration of becoming a rock star, delivering an energetic performance of T-Rex’s iconic ’20th Century Boy’ from atop an impressive Marshall speaker set. The visual spectacle is further enhanced by the presence of Connie, who enthusiastically supports her friend as a fan in the audience.
This year’s Christmas campaign by Argos marks a continuation of its established ‘There’s More To Argos’ brand platform, introduced last year. The comprehensive marketing initiative spans multiple channels including television, press, outdoor advertising, and an array of social media activities, designed to engage with a diverse audience.
Laura Boothby, Head of Campaigns at Argos, expressed her excitement over the return of the iconic duo, noting their popularity among customers. She stated, ‘Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way.’ Boothby highlighted the campaign’s focus on offering a range of products that cater to the festive aspirations of its clientele, from cutting-edge sound technology to the most sought-after toys of the season.
Director Michael Gracey shared his enthusiasm for the project, describing the experience as a joyful blend of storytelling and creativity. He remarked, ‘Bringing this unique Christmas story to life for Argos was a joy, merging Trev’s rockstar vision with Connie’s warmth to capture our collective desire for the perfect gift.’ These sentiments reflect the creative synergy between the characters’ narrative and Argos’ brand ethos, presenting a compelling vision of holiday magic.
The Argos 2024 Christmas advert melds creativity and festive joy, reaffirming its role in seasonal celebrations.
