Amazon has introduced a budget-friendly food line, Amazon Saver, in the US, marking a new chapter in its grocery endeavors.
- This new range includes products like crackers, cookies, and condiments, with most priced under £3.83 ($5).
- Amazon plans to expand this private label to over 100 products, offering exclusive Prime member discounts on more than 3,000 items.
- The move aims to simplify grocery shopping, making it more affordable both in-store and online.
- Industry analysts note this step as a significant departure from Amazon’s previous product lines.
Amazon has launched a new own-brand food range called Amazon Saver, which is set to redefine budget-friendly grocery shopping within the United States. According to the digital retail giant, the debut of this range is part of a broader strategy to offer exclusive discounts on essential grocery products both online and in physical stores. By pricing most items under £3.83 ($5), Amazon is targeting customers who are increasingly seeking value in their purchases amidst ongoing economic pressures.
The online retailer is committed to expanding this new range to include more than 100 products, over time enhancing their private label offerings. Additionally, Amazon has bolstered its Prime membership scheme by providing expanded savings across 3,000 grocery items, significantly broadening the scope of their previous offerings. Claire Peters, Vice President of Amazon Fresh worldwide, highlighted the convenience aspect, stating that grocery shopping is now easier and more cost-effective through Amazon, whether conducted online or in-store.
Claire Peters commented, “We’re always looking to make grocery shopping easier, faster, and more affordable for our customers. With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you’re browsing the aisles or filling your online cart.”
Neil Saunders, Global Data managing director and retail analyst, provided insights on this new product line, describing it as a noteworthy divergence from Amazon’s prior offerings. He remarked on LinkedIn that this new label presents sharper price points and aligns with consumer interests in value-focused shopping. With the current economic landscape marked by persistent inflation, customers are more vigilant of costs, prompting a shift towards store-owned brands.
Saunders further opined that Amazon’s success with this venture hinges not only on competitive pricing but also on the effective communication of its value propositions both in-store and online. He stressed the importance of maintaining a balance between affordability and quality, as consumers desire reasonably priced but good quality products.
Amazon’s introduction of its own-brand food range highlights its strategic focus on value through competitive pricing and enhanced consumer convenience.
