Amazon has launched a new Fresh store in Moorgate, expanding its London presence to 18 sites.
- The Moorgate store includes products from ‘by Amazon’ and ‘Our Selection’, alongside British staples.
- Customers will experience non-gated entrance and multiple payment options, enhancing convenience.
- Amazon aims to integrate with the Moorgate community, providing great value and a seamless experience.
- Executives express excitement to interact with and meet the needs of local consumers.
Amazon has successfully broadened its London footprint with the inauguration of a new Amazon Fresh convenience store located in Moorgate. This development raises the total number of Amazon Fresh stores within the city to 18. The store aims to attract a diverse range of consumers by providing a variety of products, including those from Amazon’s private label, ‘by Amazon’, and its premium line, ‘Our Selection’. In addition to these exclusive ranges, the store offers British essentials such as meat, poultry, fish, dairy, fruit, vegetables, bakery items, and ready-to-eat meals.
Consumers visiting the Moorgate store are set to benefit from a modern, seamless shopping experience, highlighted by the store’s non-gated entrance. Customers can easily exit by scanning a code via the Amazon app or by using credit or debit cards. This policy reflects Amazon’s commitment to enhancing customer convenience through innovative technological solutions, aligning with its broader strategy of leveraging ‘Just Walk Out’ technology across multiple locations.
Feedback from Amazon Fresh executives has been overwhelmingly positive. Store Director Matt Birch believes the new store will be a hit among consumers, stating, “We think customers will love shopping in our newest Amazon Fresh store.” Echoing this sentiment, Senior Store Manager Fadi Michael emphasised the value offered to consumers, as well as the anticipation of becoming an integral part of the Moorgate community.
Fadi Michael further articulated the goals of his team at the Moorgate store, underlining their commitment to providing a seamless shopping experience and engaging directly with customers. Executives have emphasised the importance of excellent customer service, supported by a wide selection of competitively priced products, as key elements of their strategy to integrate into the local community.
Amazon’s expansion in Moorgate signifies its commitment to innovative retail solutions, enhancing convenience for its UK customer base.
