Amazon and Morrisons have enhanced their partnership, allowing customers to earn loyalty points when shopping at Morrisons via Amazon.
- The introduction of ‘More Points’ aims to improve the grocery shopping experience by rewarding purchases with redeemable points.
- This collaboration includes a new grocery day option, pre-reservation delivery features, and expanded access to grocery services.
- Non-Prime members can now shop for Morrisons products on Amazon, while Prime users gain additional delivery benefits.
- The initiative reflects a commitment to customer value and a strengthened partnership between Amazon and Morrisons.
In a significant development, Amazon and Morrisons have broadened their partnership to offer a loyalty points system. Customers who purchase Morrisons products through Amazon can now earn points that are redeemable both online and in-store at Morrisons. This initiative, known as ‘More Points’, is designed to enhance the grocery shopping experience, offering tangible rewards for customer purchases.
The enhanced service introduces several customer-centric features. Among these is a ‘grocery day’ option that allows users to schedule a weekly delivery with a pre-filled basket, demonstrating a commitment to convenience. Additionally, a delivery pre-reservation feature is now available, enabling customers to secure a delivery slot up to 60 minutes in advance, thus ensuring more flexibility in managing their shopping schedules.
This service expansion is accessible to millions of customers throughout the UK, providing a broad spectrum of products from Morrissons, including novel items featured in the Morrisons Market Street range. Of particular note are the advantages extended to non-Prime and Prime members. Non-Prime customers now have the opportunity to purchase groceries via Amazon, while Prime members continue to benefit from free same- or next-day delivery, contingent upon meeting a minimum purchase requirement with a two-hour delivery window.
As part of this rollout, customers earn five points for every eligible Morrisons product purchased. Furthermore, those who register their loyalty account and place an order of £70 or more within the first two weeks of joining this initiative will receive an additional 500 points. This rewarding structure is indicative of the effort to offer customers enhanced value through strategic loyalty initiatives.
Russell Jones, Amazon’s Director of Grocery Partnerships Worldwide, expressed the company’s commitment to delivering customer value through convenient and rewarding shopping experiences. He emphasized the importance of making grocery shopping effortless and affordable. In parallel, Morrisons Online Director Charlotte Exell highlighted their enthusiasm for the expanded service, expressing delight that customers can now benefit from earning More Card Points through the Morrisons on Amazon service.
This strategic partnership expansion highlights a focused effort by Amazon and Morrisons to simplify and enrich the grocery shopping experience, fostering customer loyalty through enhanced service offerings.
