Amazon’s Black Friday Week marked a historic high in sales.
- The sales event spanned from 21 November to 2 December.
- Significant discounts led to an unprecedented number of sales.
- The UK market showed a strong preference for Alexa-enabled devices.
- Independent sellers benefited significantly, accounting for more than 60% of sales.
Amazon’s Black Friday Week, concluding on 2 December, became its most successful yet, as the company declared unparalleled sales volumes. This period saw customers capitalising on substantial discounts, leading to the most extensive sale figures recorded for the company.
The sales event offered UK customers the chance to purchase a range of Alexa-enabled devices, such as the latest iterations of the Echo Dot and Fire TV Stick 4K. This product line, known for its popularity, was among the best sellers in the extensive array of discounted items.
Beyond brand-new products, UK consumers were also inclined to purchase through Amazon’s resale offerings. Items like the Russell Hobbs Steam and Clean and the Xbox Series S were notably popular, reflecting a consumer trend towards cost-effective, sustainable shopping practices.
Independent sellers thrived during this period, representing over 60% of the total sales made. This indicates a robust platform for smaller retailers during major shopping events, which broadens the appeal of shopping on Amazon beyond its in-house offerings.
Doug Herrington, CEO of Amazon Stores worldwide, emphasised the company’s commitment to affordability, stating, “We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event.”
The success of Amazon’s Black Friday Week illustrates the growing consumer trend of seeking value and sustainability in their purchases.
