Alo Yoga, the Los Angeles-based athleisure brand, is launching its first UK flagship store in London on 17 November 2023.
- The 4,000 sq ft store is located at 33 King’s Road and marks the brand’s debut physical presence in the UK.
- This launch is part of Alo Yoga’s strategic expansion into the UK, with two additional London stores planned for 2024.
- Alo Yoga aims to connect with the thriving yoga and fitness community in Europe through its retail expansion.
- Founded in 2007, Alo Yoga’s journey from yoga apparel to a diverse product line is complemented by UK partnerships with major retailers.
The highly anticipated debut of Alo Yoga’s UK flagship store is set for 17 November 2023 at the prestigious King’s Road in London. Occupying a substantial 4,000 square feet, this marks the company’s first physical storefront in the United Kingdom. This opening represents a strategic milestone for the Los Angeles-based brand as it steps into international retail.
Alo Yoga’s expansion into the UK is part of a larger strategy to establish its presence across Europe. Following the London flagship opening, the brand has announced plans to launch additional stores in the city, including a prominent location on Regent Street in the summer of 2024. This particular venue is expected to feature a gym and wellness club, further enriching the brand’s offering. Autumn 2024 will see yet another outlet opening on Brompton Road.
The essence of Alo Yoga’s expansion strategies is rooted in its commitment to enhancing customer experience through convenience and community engagement. “As a brand which supports wellbeing, Alo has a strong synergy with the cultured lifestyle enjoyed in the UK and Europe,” remarked Danny Harris, co-founder and co-CEO of Alo Yoga. London, known for its vibrant yoga and fitness scene, presents an ideal market for the brand to integrate and connect with its European community.
Established in 2007 by Danny Harris and Marco DeGeorge, Alo Yoga initially focused on producing yoga apparel, gradually broadening its inventory to include joggers, dresses, trainers, and accessories. Its products have found their place in the collections of UK department stores like Selfridges, Harrods, Marks & Spencer, and the online luxury retailer Net-a-Porter.
The strategic alignment of Alo Yoga with the yoga and fitness lifestyle prevalent across its target markets supports its ambitious retail growth plans. Through these geographical expansions, the brand continues to extend its influence within the athleisure space.
Alo Yoga’s expansion into the UK market is a significant step in its global retail strategy, aiming to capitalise on the region’s affinity for athleisure and wellbeing.
