Alo Yoga, a prominent name in athleisure, is negotiating a significant move to London’s Regent Street, aiming to enhance its global presence.
- The Los Angeles-based brand is nearing an agreement to occupy the retail space at 150 Regent Street, currently held by Abercrombie & Fitch.
- Alo Yoga, established in 2007, has expanded its offerings beyond yoga wear to include a wide variety of apparel.
- The brand’s decision follows its successful acquisition of a 4,000 sq ft store on King’s Road, marking its first UK flagship.
- With existing partnerships with UK retail giants, Alo Yoga seeks to strengthen its footprint within the region.
Alo Yoga, an influential American athleisure brand, is in advanced negotiations to secure a retail location on London’s esteemed Regent Street. This strategic move comes as part of the brand’s broader expansion strategy aimed at bolstering its presence in the international market. The retail space in question, situated at 150 Regent Street, is currently tenanted by Abercrombie & Fitch under a flexible lease agreement established in September 2021.
Founded in 2007 by entrepreneurs Danny Harris and Marco DeGeorge, Alo Yoga initially specialised in yoga apparel before diversifying its product range to include joggers, dresses, trainers, and various accessories. This diversification aligns with the growing consumer interest in versatile and stylish athleisure wear, allowing the brand to cater to a broader audience.
Recently, Alo Yoga secured a 4,000 square foot retail space on King’s Road, which is slated to open as its first UK flagship store. This development highlights the brand’s commitment to establishing a significant retail presence in the United Kingdom.
Alo Yoga’s expansion plans are further reinforced by its existing collaborations with high-profile UK retailers such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter. These partnerships not only enhance the brand’s visibility but also signify its influence in the competitive British retail market.
Alo Yoga’s impending Regent Street store underscores its strategic intent to expand and solidify its market position within the UK.
