Alo Yoga, the US-based athleisure brand, is expanding its presence in the UK with a new store in London’s Knightsbridge, further solidifying its international retail footprint.
- The brand’s latest venture involves taking over the former Ted Baker store at 75 Brompton Road, set to open in September.
- This will mark Alo Yoga’s third location in the UK, following its debut store on King’s Road and an upcoming site on Regent Street.
- A lease for a new Covent Garden store has also been signed, expected to open later this year, showcasing a wide range of Alo Yoga products.
- Alo Yoga’s expansion in London is part of a growing demand for retail space, with Knightsbridge and Covent Garden seen as prime locations for high-performance brands.
Alo Yoga, originally established in Los Angeles in 2007 by co-CEOs Danny Harris and Marco DeGeorge, has shown a strategic commitment to expanding its market reach in the UK through its latest acquisition of a prominent retail space in Knightsbridge. As an internationally acclaimed brand, Alo Yoga is renowned for its high-quality yoga apparel, which now includes an array of products ranging from joggers and trainers to various accessories. The new Knightsbridge store, occupying the former Ted Baker location, spans 6,070 square feet and is slated to launch in September.
This new outlet will complement Alo Yoga’s existing UK stores located at 33 King’s Road and 150 Regent Street, the latter of which is distinguished by its integrated gym and wellness club. Further reinforcing its UK footprint, the signing of a lease for a Covent Garden outlet at 25a Neal Street indicates Alo Yoga’s vibrant expansion strategy. This 5,000 square foot space will provide customers with access to both men’s and women’s activewear, as well as an exclusive selection of wellness products, aligning with the brand’s holistic approach to lifestyle retail.
The move has garnered positive responses from stakeholders in the Knightsbridge retail community, with Sarah Waller of Schroders Capital articulating the brand’s role in enhancing the area’s retail experience. “As an exciting international brand, we are thrilled to welcome Alo Yoga,” she noted. Similarly, Michelle McGrath from Shaftesbury Capital highlighted Covent Garden’s reputation as a hub for high-performance brands, expressing enthusiasm over Alo Yoga’s addition to the area’s dynamic lineup.
The expansion is timely, given the rising demand for retail spaces in London, which, according to Colliers’ data, has seen a 25% year-on-year increase with 356 active store requirements reported in the first quarter. This indicates a robust market for brands like Alo Yoga, whose strategy aligns with the growing consumer preference for athleisure and wellness-oriented retail options.
Alo Yoga’s strategic expansion into prime London locations underscores its commitment to broadening its international presence and tapping into the thriving UK market.
