Alo Yoga has launched a 10,000 sq ft flagship store on Regent Street as part of its expanding UK footprint.
- This new opening is Alo Yoga’s second in the UK, following its initial store on King’s Road.
- The store offers a diverse range of activewear and loungewear, in addition to accessories and wellness items.
- Further expansion includes new stores in Knightsbridge and Covent Garden slated for later this year.
- Alo Yoga aims to foster community connections through its stores, promoting both fashion and mindfulness.
Located at the iconic 150 Regent Street, Alo Yoga’s new store represents a significant step in the brand’s UK expansion strategy. The launch comes after the opening of its debut UK location on King’s Road last November, demonstrating the brand’s commitment to establishing a robust presence in London.
The flagship store spans an impressive 10,000 square feet and boasts a comprehensive collection of activewear and loungewear for both men and women. In addition to clothing, customers can explore a selection of footwear, accessories, and wellness products, ensuring a complete lifestyle offering that mirrors Alo Yoga’s ethos.
Founded in 2007 by co-CEOs Danny Harris and Marco DeGeorge, Alo Yoga initially focused on yoga apparel. Over the years, it has broadened its product categories, incorporating elements such as joggers and trainers, to cater to a wider audience. Its presence in UK retail giants like Selfridges, Harrods, Marks & Spencer, and Net-a-Porter further cements its status as a leading brand in the athleisure market.
Looking ahead, Alo Yoga plans to continue its UK expansion with additional stores. A 6,070 sq ft location at 75 Brompton Road, formerly occupied by Ted Baker, is expected to open this year in Knightsbridge, along with a 5,000 sq ft store in Covent Garden. These openings will further reinforce Alo Yoga’s footprint in key shopping areas across London.
Co-CEO Danny Harris expressed enthusiasm about the brand’s integration into London’s vibrant community, emphasising the stores as more than commercial spaces. According to Harris, they serve as venues for deeper community engagement, aspiring to blend fashion with performance and mindfulness in a synergistic retail environment.
Alo Yoga’s strategic expansion in London underscores its dedication to integrating lifestyle retail with community-focused experiences.
