AllSaints launches UK’s first unlimited fashion rental scheme for £79 monthly.
- Subscribers enjoy unlimited men’s and women’s fashion rentals with free shipping.
- Renters can buy items at 60% off retail price, with unlimited returns offered.
- Garments undergo eco-friendly cleaning with reduced water and electricity usage.
- Subscription includes ‘Dart’ feature for quicker shipment customisation.
In a pioneering move within the fashion industry, AllSaints has introduced the UK’s first unlimited fashion rental service. For a monthly fee of £79, subscribers gain access to an extensive range of men’s and women’s clothing, backed by complimentary shipping. This new service underscores a growing trend towards flexible fashion consumption models that cater to environmentally conscious consumers.
The rental scheme allows for unparalleled flexibility in fashion choices. Members benefit from unlimited returns, making it easier to update wardrobes without the commitment of permanent purchases. Additionally, customers have the opportunity to buy rented items for 60% of their retail price, blending rental and ownership advantages.
Environmentally friendly practices are at the core of AllSaints’ service. The retailer emphasises sustainability by offering complimentary dry cleaning and repairs, utilising methods that consume significantly less water and electricity than traditional laundering processes. Such practices appeal to the eco-conscious demographic seeking to minimise their environmental impact.
The subscription also introduces a unique ‘Dart’ feature, allowing members to customise their next shipment and expedite processing times between deliveries. This aspect of the service highlights the dynamic nature of modern retail solutions, where customer experience and satisfaction are continuously enhanced.
As part of its diverse offerings, AllSaints has incorporated a gifting option within the rental service, enabling customers to share their fashion rental benefits with friends and family. This feature represents an inclusive approach to retail, broadening the service’s appeal and utility.
AllSaints’ unlimited fashion rental service innovatively combines sustainability with consumer convenience, setting a new standard in the retail industry.
