AllSaints is expanding its international presence with new stores in key locations across four continents.
- The fashion retailer is preparing to open a new store on Brompton Road, London, ahead of the Christmas season.
- New outlets have recently launched in Liverpool, Germany, and Shanghai, demonstrating AllSaints’ growth strategy.
- A pop-up store in New York’s SoHo highlights the brand’s innovative engagement with customers.
- Celebrating its 30th anniversary, AllSaints continues to strengthen its physical retail presence globally.
AllSaints has announced its plan to further advance its global expansion by opening several new stores across the UK, US, Europe, and Asia. This strategic move marks a significant milestone in the brand’s international retail growth. In London, a new store is set to open on Brompton Road on 22 November, aligning with the peak Christmas trading season. This opening is part of the brand’s effort to enhance its market presence in key urban centres.
In addition to the London store, AllSaints has recently opened a new location in Liverpool One. The store features the latest collections and unique elements such as sewing machines and LED signage, reflecting the brand’s distinctive identity and modern aesthetic.
Europe has seen further progress with the opening of a new store in Outletcity Metzingen, Germany, earlier this month. Furthermore, AllSaints launched its first store in Shanghai Village, China, in August, marking its initial foray into the Chinese market.
The brand’s adaptive strategy is also evident in the United States, with a recent pop-up store opening in New York’s SoHo area on 1 November. This pop-up initiative allows the brand to engage directly with customers, offering a flexible retail environment and showcasing teamwork and innovation.
CEO Peter Wood articulated the company’s vision, stating: “We are very appreciative of how many of our customers enjoy visiting our stores. So this year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores with the first AllSaints store in Africa opening earlier in the year, and now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia.” He emphasised the company’s commitment to providing diverse opportunities for customers to enjoy the brand, looking forward to the upcoming holiday season and future plans for 2025.
AllSaints is effectively executing its expansion strategy by opening strategic stores worldwide, enhancing its global retail footprint.
