Aldi continues to assert its position as the United Kingdom’s cheapest supermarket, providing significant savings for consumers.
- In September, Aldi offered a basket of 65 items at £102.68, outperforming other major UK supermarkets.
- Waitrose was found to be the most expensive option at £130.37, presenting a stark contrast in pricing.
- Lidl followed closely behind Aldi, with a slight price difference of £1.18 for the same set of items.
- Sainsbury’s and Tesco loyalty schemes offered competitive pricing, yet remained higher than Aldi.
Aldi has once again proven its capability to deliver the most affordable grocery options, maintaining its crown as the UK’s cheapest supermarket for September. According to an analysis conducted by consumer watchdog Which?, Aldi provided a basket of 65 items at the cost of £102.68, highlighting its economic advantage for budget-conscious shoppers.
In stark comparison, Waitrose was identified as the most expensive supermarket, charging £130.37 for the same basket. This notable difference of £27.69 underscores Aldi’s commitment to offering lower prices amidst a competitive retail landscape.
Close on Aldi’s heels, Lidl priced the 65-item basket at £103.86, merely £1.18 more than Aldi, demonstrating the tight competition within discount retailers. Meanwhile, Asda’s pricing stood at £112.19, further emphasizing the cost-efficiency that Aldi provides.
The comprehensive price comparison also included the impacts of loyalty schemes, with Tesco’s Clubcard pricing the basket at £112.96. Despite the discount, it still fell short of Aldi’s pricing model. Similarly, Tesco without a Clubcard offered the same items at £113.35, while Sainsbury’s, both with and without Nectar savings, priced its baskets at £113.79 and £119.19, respectively.
Ocado was listed as the second most expensive supermarket, with its basket costing £125.16. Julie Ashfield, Aldi UK’s managing director of buying, commented on these findings, stating that consumers seek to save responsibly as they plan for the holiday season. She affirmed, ‘It’s reassuring that switching to Aldi will help shoppers save for the big day.’
Aldi’s pricing strategy continues to offer the most affordable options, reinforcing its leadership in the UK’s supermarket sector.
