Aldi is piloting sensory-friendly shopping hours in select UK locations to enhance customer experience.
- The initiative will run in nearly 100 stores across various regions, offering quieter shopping times on Tuesdays.
- Changes during these hours include stopping announcements and reducing noise from till scans to accommodate sensory-sensitive shoppers.
- Aldi staff have undergone training to assist customers with non-visible disabilities, supported by the Hidden Disabilities Sunflower.
- Feedback from this trial will inform potential nationwide implementation, demonstrating Aldi’s commitment to accessibility.
Aldi, a leading supermarket chain, is launching a trial of sensory-friendly shopping hours across almost 100 stores in the UK, aiming to provide a more comfortable shopping experience for individuals with sensory sensitivities. This pilot programme will take place every Tuesday from 6pm to 8.30pm in regions including Derbyshire, Nottinghamshire, Lincolnshire, and Yorkshire. If the trial proves successful, Aldi plans to expand the initiative to all its UK stores.
During the sensory-friendly hours, Aldi will implement several changes to create a quieter shopping environment. These adjustments include ceasing all tannoy announcements and reducing the volume of till scan noises, allowing for a more peaceful shopping atmosphere. The dedicated time slots aim to support not only sensory-sensitive individuals but also anyone who prefers a less noisy retail experience.
In a further effort to accommodate shoppers and employees with non-visible disabilities, Aldi recognises the Hidden Disabilities Sunflower, a symbol indicating a need for additional assistance. Aldi’s staff members have received specific training regarding hidden disabilities and the Sunflower scheme, enabling them to better assist those who may require extra help during their shopping visits.
According to Vicky Metcalf, Diversity and Inclusion Director at Aldi UK, “Our new sensory-friendly shopping hours aim to help those who prefer a quieter shopping experience or struggle with noisy environments.”, she emphasised Aldi’s dedication to inclusivity and accessibility for all customers and employees, highlighting the company’s eagerness to receive feedback from the trial to guide a broader national roll-out.
The decision to implement sensory-friendly hours aligns with Aldi’s broader strategy of adapting to customer needs, particularly during times when there is heightened concern over shoplifting due to the cost-of-living crisis. While the focus remains on enhancing customer experience, Aldi continues to address security concerns by encouraging staff vigilance at checkouts.
Aldi’s sensory-friendly shopping trial underscores its commitment to inclusivity, aiming to enrich the shopping experience for a diverse array of customers.
