Aldi partners with Tony’s Chocolonely to relaunch Choceur Choco Changer bar.
- The collaboration focuses on ethically sourced cocoa as Aldi addresses sustainability.
- Tony’s Chocolonely criticises Lidl’s similar chocolate design without ethical practices.
- Aldi commits to sustainable cocoa sourcing in the UK and Ireland by 2025.
- This strategic partnership continues to transform global supply chains.
Aldi has joined forces with Tony’s Chocolonely to reintroduce its Choceur Choco Changer chocolate bar, aimed at promoting responsible cocoa sourcing. This renewed collaboration seeks to ensure that all cocoa used is sourced through Tony’s Open Chain, an initiative dedicated to ethical practices.
The significance of this partnership is underscored by Tony’s Chocolonely’s criticism of Lidl for allegedly mimicking their chocolate design without adhering to the same ethical sourcing principles. In response, Aldi’s renewed partnership highlights its dedication to ethical sourcing by aligning with Tony’s Open Chain.
Underlining its commitment to sustainability, Aldi plans to ensure that by 2025, all cocoa in its own-brand products in the UK and Ireland will be certified by Fairtrade, Rainforest Alliance, or Cocoa Horizons. This move is part of Aldi’s broader strategy to implement its Fairly Traded policy across its product range.
Aldi’s national sustainability director, Liz Fox, expressed delight in continuing collaboration with Tony’s Open Chain, emphasising the importance of providing ethically sourced chocolate to its customers. Fox stated that purchases of the Choco Changer by Aldi customers contribute to positive global change, particularly in supporting farmers in West Africa.
Sanne van Zon-Arts, head of sales at Tony’s Open Chain, echoed these sentiments, viewing the partnership as a pioneering force for good. The collaboration reflects a shared vision between Aldi and Tony’s Chocolonely to effect structural change within global supply chains.
This collaboration underscores a strategic commitment to ethical and sustainable sourcing, reflecting broader industry trends.
