Adidas is launching its ‘Pulse’ concept stores in the UK, marking a significant expansion in retail.
- The first UK ‘Pulse’ store opens in Edinburgh this summer with Glasgow to follow.
- ‘Pulse’ stores offer a mix of modular display fixtures and self-service features.
- Adidas is expanding its physical retail footprint with these new store openings.
- The retail parks in Edinburgh and Glasgow are expected to see increased footfall.
Adidas is set to bring its innovative ‘Pulse’ retail concept to the United Kingdom, expanding its physical presence significantly this summer. The initiative marks an important step for the brand, aiming to reach value-seeking consumers through a novel store format that has seen success in other regions.
The UK’s premiere ‘Pulse’ store will open in Edinburgh’s Fort Kinnaird at the end of June, spanning an impressive 11,000 square feet and secured under a nine-year lease agreement. As a strategic location, Fort Kinnaird is well-positioned to attract a diverse customer base.
Following closely, a second location will open at Glasgow Fort, providing 8,600 square feet of retail space. These stores will incorporate modular display features, offering both self-service and full-service options to enhance the shopping experience.
Ross McCall, from British Land, acknowledges the strategic importance of these openings, stating, “We’re very excited that Fort Kinnaird is going to be home to the UK’s first ‘The Pulse’ store and are confident it will be a hit with customers.” His comments reflect optimism for increased consumer engagement and retail park footfall.
These developments signify a broader trend of major brands like Adidas expanding their brick-and-mortar presence, highlighting the importance of physical retail environments in today’s market. By innovating within the retail space, Adidas aims to not only attract but also retain customers through engaging shopping experiences.
The launch of ‘Pulse’ stores in the UK underscores Adidas’s commitment to enhancing its retail footprint and offering unique shopping experiences.
